When I was younger, I would spend entire days and nights at my desk creating stories. I forced myself to imagine beyond the obvious designing projects that often remained on paper, and many that never even made it there. I never fully understood where that creative restlessness came from, but I have always known this: I am wired to create.

For a while, I called myself a creative consultant. On more irreverent days, a professional "ideot". In truth, I was simply rehearsing the person that I am today.

In my early twenties - now two decades ago - I discovered my love for writing in the most unexpected way. A playful competition with a friend for the best Christmas SMS. It may sound trivial, but for me it was formative. Writing the best Christmas greeting with 180 characters, was never about fulfilling a tradition, each year became an act of curation.

You know that Harrods Christmas messages and cards are iconic, that was my approach, as if each SMS defines my Christmas.
Every word had weight. Every phrase needed elegance. I began to understand that storytelling is not decoration, it is architecture. It shapes emotion, memory, and perception.

Years later, I would see how powerful narrative truly is. Brands no longer sell products; they sell belonging, aspiration, emotion. And in wine, this truth is amplified. A bottle is never just wine. It is land, family, time, heritage, a blended expression of culture.
My journey in wine began long before it was formal. I grew up surrounded by references to vineyards, harvest conversations, and table moments where wine was not just consumed but shared. That atmosphere quietly shaped me. What started as fascination evolved into commitment.

Over the past twenty years, wine has become my language. I have moved between Lisbon and the Alentejo, designing wine tourism experiences, guiding travelers through landscapes, connecting producers with international buyers, structuring projects, and defending a vision: Portugal is not just a destination, it is a narrative waiting to be tasted.
Through Wine With Bruno, I embraced my role as a "winentertainer" - but also as a curator, strategist, and storyteller of terroir. Wine tourism is more than visits and tastings. It is interpretation of place. It is reading the landscape. It is transforming territory into memory.

This blog, Vinhagens, will be a blend between trip and wine, a space to share reflections, curiosities, personal stories, and the invisible threads of wine tourism.
Because before there was wine, there was imagination. Before the pour, there was a story.

And perhaps that is what I have always truly been serving.

Grab a glass of wine and join me in this vinhagem.